How Travel Advisors Unlock Up To 80% Off

and the exact steps to qualify, book, and keep it legit

Boarding Call 🚀

🏨 Advisors routinely see 20–50% off. 60–75% of the data shows up on education rates and rail. 80% can happen on rare FAM allocations or soft-opening promos. Your chances significantly improve when your credentials and supplier training are in place.

Special Steps

Step 1 — Get recognized as a pro

  • Use an IATA or IATAN-accredited credential. If you join a host agency, you can book under the host’s accreditation instead of getting your own. That is the standard path for independents. 

  • Carry the IATA/IATAN ID Card. It is the globally recognized credential suppliers use to verify you for agent-only rates, FAMs, and perks. Suppliers validate you instantly through CheckACode or the ID Card Benefits app.

Step 2 — Where the most significant discounts live

  • Major hotel groups’ travel-advisor rates

    • Omni Hotels & Resorts: advisor rate, ID required, one room, non-commissionable. Community reports show up to 70% off on select dates. 

    • Accor: up to 30% off via Special Travel Agent Rate (STAR). 

    • Westgate Resorts: advisor education rate up to 65% at select properties. 

    • Many brands require short trainings like Marriott Hotel Excellence or Hilton’s modules, then you show your IATA/IATAN card at check-in. 

  • Rail and transport

    • Amtrak: AD75 industry concession on certain one-way fares for eligible agents. 

  • Attractions and activities

    • Examples include Kennedy Space Center 50% for an agent plus two guests on agent ID, and similar deals for Busch Gardens and City Sightseeing in NYC. 

  • FAMs and concessionary rates

    • Your IATA/IATAN ID Card opens the door to supplier-curated FAM trips and targeted concessionary offers in the ID Card Benefits platform. These are often where the deepest savings appear. 

Step 3 — How to actually book the rate

  1. Register on each supplier’s agent portal and complete brand training where required. Expect to enter your IATA, ARC, CLIA, TRUE, or TIDS. 

  2. Search using the supplier’s advisor code or “TA Rate.” Example: Radisson brands often surface TA rates with the “TVLAGENT” code. 

  3. Bring your physical or digital IATA/IATAN ID Card. Hotels commonly require it at check-in to honor the rate. 

  4. Know the fine print: many advisor rates are non-commissionable, one room only, and strictly subject to availability

Step 4 — Set realistic expectations

  • Think of 20–50% as the baseline for hotel TA rates. Examples at scale include Accor, with rates of up to 30%, Omni advisor rates that can be far deeper on low-demand dates, and Westgate, with rates of up to 65%. Rail concessions like AD75 are documented for eligible agents. 

  • 80% off exists, but typically as a limited FAM or soft-opening concession and not something to plan budgets around. The IATA/IATAN ID ecosystem exists precisely to gate those offers to bona fide pros via verification tools like CheckACode and the Benefits platform. 

Your 10-minute action plan

  • Join or align with an IATA/IATAN host if you are independent. 

  • Apply for the IATA/IATAN ID Card if you meet eligibility and income thresholds in your market. Then install the ID Card Benefits app. 

  • Register for the hotel brand portals you sell most. Knock out the quick training and save your TA codes. 

  • Add rail and attraction partners that honor agent IDs to your toolbox. 

References and further reading

  • What an IATA number is, and why hosts matter — Fora Travel explainer. 

  • IATA/IATAN ID Card overview, benefits, and supplier verification — IATA and IATAN official pages; ASTA summary. 

  • Concrete discount examples across hotels, rail, and attractions — Centrav’s roundup. 

  • Omni Travel Advisor Rate terms — ID required, one room, non-commissionable. 

  • Accor STAR program — up to 30% off for advisors. 

If you are reading this as a corporate travel manager, we can onboard you under Travel Code’s accreditation and sponsor your IATA/IATAN ID Card application once you meet eligibility. That unlocks advisor-only rates, trainings, FAM opportunities, and the ID Card Benefits app.

How to start: reply “ID CARD” with your company name, location, and a brief note on your travel volume.

Eligibility note: IATA/IATAN issues the IATA/IATAN ID Card. Approval requires verified affiliation with an accredited agency and meeting IATAN eligibility criteria. Travel Code facilitates and sponsors qualified applicants but does not guarantee issuance.

*Fine print on “up to 80%”: extraordinary and rare. Most professional savings cluster between 20–50%, with 60–75% on specific categories or dates. Always reconfirm each supplier’s current policy before you quote or travel.

Manage travel. Don’t just book it.

— Egor Karpovich, Co-Founder, Travel Code

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